Read the news in a Hindi National Daily this morning.
According to
TVNZ
Facebook had previously taken the top spot on Christmas Eve and Christmas Day in 2009, and New Year's Day 2010, but its recent performance marked the first time it had retained this position for an entire week.
Google has been in first place since 2007, when it overtook MySpace, which has been in decline ever since.
Some Inferences :
* It's like comparing apples and oranges. Networking sites and search engines are different animals.
* Neither the newpaper article nor this piece on TVNZ provides the source. Most accurate source for ascertaining web traffic is
Alexa which is highly
manipulatible.
While I have an Alexa widget installed on this blog, I've never installed the Alexa toolbar on my system or asked my buddies to do so. It's good to know but worthless to spend more time on a thing than its worth. Why - we have a team blog setup by students studying in my hometown which is well inside the Alexa 100,000. I won't bother providing the link.
* One important element missed is time spent per visitor on these sites. Ofcourse Facebook will win hands down. I find it strange why the data has not been made public.
* Social Networks are brittle. That's what I've learnt from a few articles I've read on the net and in Press.
* The real fight is for eyeballs and eventually
PPC.
I may be wrong here but received an email from adsense a few days ago ...
We have launched a new capability in AdSense allowing Google-certified ad networks compete directly within AdSense, which means that advertisers from these third-party networks will be able to compete with AdWords advertisers to show on the Google Content Network ... and so it continues ...
Still waiting for google to acknowledge my
adwords check so I can begin my first PPC campaign.
Should we really be bothered about traffic details about Facebook and Google in the United States? Maximum number of Internet Users are in China.
All in All an intersting world.
Related Posts :
Facebook Email Launched! : 16.11.2010
Facebook is the Largest Social Networking Site in India : 27.08.2010
Which Is The Biggest Social Networking Site In India : 27.02.2009