Goji Berry is one of the
superfruits, which are a part of the emerging
functional food industry. Goji Berry is also known as Wolfberry, Chinese Wolfberry,Mede Berry, Barbary Maturing Vine, Bockdorn, Duke of Argyll's tea tree, Murali, Red Medlar and Matrimony Vine. It's native to SE Europe and Asia. Tibetian Goji and Himalayan Goji are the names commonly used by marketers in the
health food market for products from the plant.
During the past one decade Goji Berry, like Acai, has become popular in developed nations. Multiple health benefits are attributed to this superfruit and it's consumed in various forms - dried, powder, puree, juice, juice-blends, soup, in combination with meat, vegetables and other herbs, tea, wine, coffee and snacks.
Goji Berry contains many nutrients and phytochecials. It has :
* 11 essential and 22 trace dietary minerals.
* 18 amino acids.
* 6 essential vitamins.
* 8 polysaccharides and 6 monosaccharides.
* 5 unsaturated fatty acids.
* Beta-Sitosterol and other phytosterols.
* 5 carotenoids.
* Many phenolic pigments associated with antioxidant properties.
Health benefits attributed to Goji Berry include :
* Liver protection.
* Improved sexual function and fertility.
* Boosts immune system.
* Promotes longevity.
* Helps eyesight.
* Strengthens Legs.
* Improves circulation.
* Prevents muscular degeneration.
* Reduces inflammation.
However, not all of these claims are backed by evidence. There have been very few scientific studies on the health benefits of Goji Berry and some comapnies/marketing agencies have come under scrutiny for making false claims. Some notable examples are :
2006 : The US
FDA placed two Goji juice distributors on notice with warning letters about marketing claims.
2007 : Marketing statements for a Goji juice product were subject of an investigative report by
CBC TV's consumer advocacy program
Marketplace. Claims made regarding the efficacy of Goji juice in preventing human breast cancer were found to be false.
2009 : A class action lawsuit was filed against
FreeLife International, Inc. The lawsuit alleges false claims, misrepresentations, false and deceptive advertising and other issues regarding FreeLife's Himalayan Goji Juice, GoChi, and TaiSlim products, and seeks remedies for consumers who have purchased these products over the past several years.
So be cautious and keep in mind the cost:benefit ratio before you gorge on the Goji.
Sources : about.com -->
What are Goji Berries? and
Goji Berries and Anti Aging. Wikipedia -->
Wolfberry.
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