Thursday, December 2, 2010

Google to Buy Groupon for $ 6 Billion


According to Bloomberg - Google is about to acquire Groupon for $ 6 Billion.

This would be Google's biggest acquisition so far. According to the story, Google is under pressure to diversify because of Facebook's growing prominence.

Having worked as an affiliate with both Google Affiliate Network , erstwhile DoubleClick Inc. and Google's biggest acquisition so far @ $3.2 billion - and Groupon, I can say that big is not always beautiful.

Though GAN has lots of Merchant's the interface isn't the most intuitive and IIRC last month there was a tracking issue with Sears and Kmart links. I joined Groupon sometime back and wasn't really impressed. Maybe they are stretched for resources and looking for funding as they try and expand.

Groupon's performance has been impressive but according to experts - the model can be easily copied and Google's bid is over priced.

There are lots of discount coupon sites in India, though the market is in a nascent stage. Also saw a news story which said Chinese search giant baidu has launched it's own discount code site.

It would be interesting to watch the developments in this corner of the internet.

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

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