"Neuromarketing is the science of human decision, how people use their brain to make decisions." ~ Patrick Renvoise, co-founder Salesbrain, a neuromarketing company.
"The problem is, online people are not aware of how stupid they can be." "At a retail store you have to pick up the item, put it in the cart, take it to the register, take out your card, and put it through the scanner to make your purchase, but online you don't have all those road blocks. You just click three times." ~ Martin Lindstrom, author of 'Buyology : Truth and Lies About Why We Buy.'
To resist untoward psychological sway while shopping online do the following :
* Determine what you are going to buy online, and stick to it.
* Determine the amount of time you are going to shop online, and stick to it.
* Determine your shopping budget, and stick to it. Lindstrom suggests going so far as spending only what you literally have in your wallet. "If people were to follow that single piece of advice, 9 out of 10 purchases would not happen."
Source : NY Times
Also See : Neuroanthropology
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