Tata Nano To Launch On 23rd March 2009

I did not intend to post anything today but an email forced me to. After a lot of controversy and the biggest recession of this century, Tata Nano is finally set to launch on the 23rd of March.

According to the Press Trust of India :

"The bookings will start from March 23 and delivery will start from the first week of April," a senior Tata Motors official told PTI at the Geneva Motor Show that opened here today.
Tata Motors' website featuring Nano has registered 30 million hits or visits since the car, with a base-price tag of Rs 1,00,000, was first unveiled. It had announced the low-cost car project in 2006.

Due to the rise in cost of raw materials the ex-showroom price of the car would be well over a lakh Rs. Tata plans to launch the car in Europe by 2011.

Good news for auto lovers worldwide. I must say automobiles don't really excite me but what got me interested in Tata Nano is innovation and development of relevant technology; two things on which Indian companies are really low.

Related Posts :
Centralization Vs Decentralization Context Innovation : 22.03.2009Car from Cattle Farm : 08.10.2008
Tata Nano : 08.09.2008



PS : I won't post for a week. Do keep visiting. After trying for three weeks I have been able to install the comment luv plugin. Look forward to comments and feedback.